Transformations of Attention. Transcriptions Center, UCSB, March 4

This event brings together experts from diverse fields to reflect on the interrelations between attention economies and the transformation of human capacities for, and modes of, attention. We will think through the implications of attention economies for the manners in which we attend to others, to media, and to the world around us. How do media environments mobilize attentional resources to organize and create new audiences and new forms of emotional and affective labor? Can we identify a potential for resisting these economies and their structuring of subjectivities?

The event is open to all, and can be attended in person or through Zoom.

Location: Digital Arts & Humanities Commons (DAHC), Music Building 1410, UCSB.

Register for in-person attendance by sending email to: (Please also state if you would like to join us for lunch and the closing reception. You can also inform us of dietary restrictions).
Register for the Zoom meeting Once approved by the event organizers (there may be a delay), you will receive an email with instructions for joining the Zoom and also a passcode (look for the passcode at the bottom of the email).


  • 9.50 Welcome
  • 10.00-11.00 Opening keynote (remote speaker)
    Susanna Paasonen (University of Turku, Finland)
    Shifting Rhythms, Ambiguous Distractions.
  • 11.00-11.30 Lucie Chateau & Inge van de Ven (in person speakers) (Tilburg University, Netherlands)
    Hijacking the Attention Economy: Alternating and Sustained Attention in ContraPoints’
    Longform YouTube Videos.
  • 11.30-11.45 Break
  • 11.45-12.45 Second Keynote:
    N. Katherine Hayles (in person speaker) (Duke University, NC)
    Hacking Attention: Machine vs. Human Reading.
  • 12.45-1.45 Lunch
  • 1.45-2.15 Joe Walther (in person speaker) (UCSB, CA)
    ‘The Things We Do for Love’: Lies and Hate in Social Media.
  • 2.15-2.45 Alice Marwick (remote speaker) (University of North Carolina at Chapel Hill)
    The Pitfalls of Publicity: Privacy, Harassment, and Online Attention.
  • 2.45-3.00 Coffee and tea break
  • 3.00-3.30 Kiene Brillenburg Wurth (remote speaker) (Utrecht University, Netherlands)
    From Attention Economy to Being-With Attention. How to Learn from Buddhist Philosophies for Literary Studies.
  • 3.30-4.30 Closing keynote (remote speaker)
    Maryanne Wolf (UCLA, CA)
    The Changing Reading Brain in a Digital Culture: From Attention and Empathy to Critical Analysis and Reflection.
  • 4.30-5.30 Closing remarks, reception, drinks